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- Introduction
- Executive Summary - Letter from Juan Antonio Samaranch - Foreword by Sir Martin Sorrell - Endorsements - Reviews - Chapter 1: Ring Side Seat - Chapter 2: Scorpion Wars - Chapter 3: Shock and Awe - Chapter 4: The Shoemaker's Vision - Chapter 5: Beyond a Brand - Chapter 6: Beating the Ambushers - Chapter 7: Operation Perfect Hosts - Chapter 8: Making IT Happen - Chapter 9: To the Brink and Back - Chapter 10: Coming Home - Chapter 11: The Future of the Rings - Foreign Language Editions - ORDER
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Michael R. Payne Strategic Adviser to Broadcast and Media, Governments and International Sports Events, Companies and Corporations. Thirty years at the forefront of the Sport and Entertainment Industry, nominated by Advertising Age as one of the World’s foremost marketers. Contact:
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