MEDIA
A selection of articles from leading international publications profiling / interviews with Michael Payne, and review of key projects:

General Media

• International: Wall Street Journal. February 1998 (English)
  Overview of the business revolution at the IOC pioneered by Juan Antonio Samaranch.  "Samaranch allowed Payne to completely transform the Olympic Games in order to achieve a fiscal stability that no one else dreamed possible. Payne plays a huge role, and in many minds, the relationship between Samaranch and Payne is that of Moses and Joshua."
  
  
• International: The Times. 20th June 2004 (English)
  A look at Michael Payne’s twenty year marketing legacy at the IOC, as he steps down following the Athens Olympic Games to join the Management team of F1, as special advisor to Bernie Ecclestone.
  
  
• Switzerland. Bilanz, (Leading Swiss Business Magazine). September 2004 (French)
  ‘Sports Sponsoring has not yet reached it’s full potential.’ Interview.
  
  
• Greece. Marketing Week (Leading Greek Business Magazine) April 2005 (Greek)
  General Sports Marketing Trends. Interview.
  
  
• France. Agency France Press. 29th September 2005 (English)
  ‘London land Olympic Marketing Coup.’ Review of Michael Payne’s support for London 2012, and comments on importance of strategic vision for IOC and Olympic Movement. 
  'There must be clear and decisive strategic leadership. There is a danger of retreating into the comfort zone. The IOC is not a savings bank, nor a simple administrative body.' 
  
  
• International: Financial Times. 28th November 2005 (English)
  ‘Olympic Bid Team (London 2012) agonised over every word.’ The marketing story behind the London 2012 Campaign.
  
  
• Denmark. Borsen DK (Danish Financial Times) December 2005 (Danish)
  General Sports Marketing Trends. Interview.
  
  
• Brazil. Meio & Mensagem (Marketing Expert Analysis) 11th September 2006 (Portuguese)
  Overview Olympic Marketing. Interview.
  
  
• Brazil. Exame (Leading Brazilian Business Magazine) 15th August 2007 (Portuguese)
  Potential of Rio 2016 to win Olympic Bid. Interview.
  
  
• Spain. Mundo Ejecutivo, December 2008 (Spanish)
  Key rules behind success of Olympic Marketing. Interview.
  
  
• International. Reuters. November 2009 (English)
  A look at Chicago 2016 bid effort
  
  
• Brazil. Exame (Leading Brazilian Business Magazine). 15th October 2009 (Portuguese)
  Overview on the Rio 2016 winning Olympic Bid campaign
  

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