The inside story of one of the greatest business turnarounds of all time: how the Olympic Games stepped back from the brink of bankruptcy to become the world’s best known brand – and a multi billion dollar global franchise.

Executive Summary Letter from Juan Antonio Samaranch Foreword by Sir Martin Sorrell Endorsements Reviews Chapter 1: Ring Side Seat Chapter 2: Scorpion Wars Chapter 3: Shock and Awe Chapter 4: The Shoemaker's Vision Chapter 5: Beyond a Brand Chapter 6: Beating the Ambushers Chapter 7: Operation Perfect Hosts Chapter 8: Making IT Happen Chapter 9: To the Brink and Back Chapter 10: Coming Home Chapter 11: The Future of the Rings Foreign Language Editions ORDER