Michael Payne has been advising sports properties and governments on major event strategies for more than three decades:- from strategies for bidding, through to the successful delivery of the event and the, and fully exploitation offering brand opportunities, both from a revenue and a legacy/ image perspective.

Recent and current projects and clients have included:

	F1 – Special Adviser to Chairman, CEO, F1 Bernie Ecclestone. See videos of F1 Broadcast Promotional spots --> F1 Spirit | F1 Energy 1 | F1 Energy 2
	OLYMPICS, LONDON 2012 – Adviser to London Bid Committee and subsequent development of Games' marketing plan. See videos of London 2012 winning campaign. Magic of London | Inspiration Part 1 | Inspiration Part 2 | Make Britain Proud
	OLYMPICS, SUMMER 2016 BID – Senior Strategic Adviser to City of Rio / Brazilian Olympic Committee / Brazilian Government on successful bid campaign for Summer Olympic Games. See videos of Rio 2016 winning campaign --> Celebration | Passion Unites Us | Unity
	HONG KONG JOCKEY CLUB – Adviser to the development of their Olympic Hosting Strategy for equestrian events.
	MISSION HILLS GOLF – China. World’s largest golf complex and host of annual World Cup of Golf. Adviser, of international development and branding.
	CRICKET INDIA – BCCI. Initial development of branding strategy for Indian Cricket Board.
	OLYMPICS, WINTER 2014 BID – Adviser to City of Salzburg / Austrian Government on bid campaign for Olympic Winter Games.
	MEXICO BICENTENNIAL – Mexico. Strategic Adviser to government and Production agency Instantia on the development of international broadcast and sponsorship strategy for Bicentennial celebrations, 2010.
	MONTREUZ JAZZ FESTIVAL – Switzerland. World's leading annual jazz music festival, b. Board member.
	TOURISM – Canada / UK. Adviser to both Canadian and UK Tourist Boards on their development of their marketing strategies in connection with hosting of the Olympic Games. Read text: The Global Stage
	RYDER CUP –  Adviser to European Tour one future marketing and selection protocol of 2018 Ryder Cup.
	RUSSIAN OLYMPIC COMMITTEE - Strategic Adviser to ROC re Sports Performance Strategy for London 2012 / Sochi 2014, and long term marketing agenda post 2014.
	IOC –  Marketing / Broadcast Director 1984 – 2004. Read text: Review of Celebrate Humanity Campaign Click here to see videos of first series of IOC Brand Campaign, Celebrate Humanity.