As Director of Broadcast and New Media Rights at the IOC, Michael Payne oversaw Olympic media rights negotiations to the value of more than $12 billion around the world, pioneering the multi-games bidding strategy and new dynamics to create market competition.
More recently Michael Payne has represented broadcasters in their attempts to lock up rights long term, such as Brazil’s TV Globo with its Olympic rights through to 2032.
Michael Payne continues to operate at the forefront of the industry analyzing the evolution of the digital – community experience on main stream broadcasting and the development of the multi screen entertainment environment.
Recent Projects have included:
OLYMPICS – Brazil. Strategic adviser to Globo Media Group resulting in the company winning back the rights to the 2016 Olympic Games (prior to Rio’s selection as host) ; making Brazil the third most important global media market for the IOC. Advised on subsequent renewal negotiations to extend rights out to 2032 – only the second broadcaster to do so, after NBC.
OLYMPICS – Australia. Strategic advisor to Channel 7 Group resulting in the company winning back the rights to the 2016 through 2020 Olympic Games.
F1 – UK. After a decade's absence, the return of Formula One to the BBC, acquiring the rights from incumbent ITV, mid contract.
F1 – USA. Acquisition of rights for US Network NBC – significantly expanding sports promotion and reach in US.
F1 – Greece. The acquisition of rights for Antenna, Greece's number one commercial broadcaster, from incumbent Alpha.
Volleyball – Global. Advisor on development and expansion of media rights strategies for FIVB, including Red Bull Media House for Beach Volleyball, and IMG for VNL.
IAAF – US. Development of a broadcast strategy for the World Athletics Championships 2007 / 2009, leading to a significant increase in coverage, audience levels and profiling of the Championships in the US, through a NBC, Versus, WCSN broadcast package.