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Chapter 11: The Future of the Rings

Looking Back - the  key factors that drove the turnaround – from clear and decisive leadership; creating a true partnership with the business community, through to a zero tolerance policy in brand protection.

Looking Forward – the  key issues and challenges that will drive the future – from finding the right balance in franchise management, and maintaining clear and strong leadership, through to the threats posed to the credibility of the brand by drugs in sport.

Download Chapter 11 (To save to computer, Right Click and "Save As")

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