Introduction

Strategic Adviser to Broadcast and Media, Governments and International Sports Events, Companies and Corporations.

Over thirty years at the forefront of the Sport and Entertainment Industry, nominated by Advertising Age as one of the World's foremost marketers, and referred to by British ,media as the 'Father of Olympic Branding.'

Blue chip roster of clients: from across the Olympic and sports Movement from IOC and Olympic Cities to F1; World Volleyball to Golf Ryder Cup;  from broadcasters BBC to Brazil TV Globo to Channel 7 Australia; from corporations Alibaba to WPP, British Telecom to Volkswagen.

Author of the best selling book "Olympic Turnaround" detailing how the Olympic Games stepped back from the brink of bankruptcy, to become the World's Best Known Brand, and a multi-billion dollar global franchise.