Introduction

Strategic Adviser to Broadcast and Media, Governments and International Sports Events, Companies and Corporations.

Over thirty years at the forefront of the Sport and Entertainment Industry, nominated by Advertising Age as one of the World's foremost marketers, and referred to by British ,media as the 'Father of Olympic Branding.'

Blue chip roster of clients: from across the Olympic and sports Movement from IOC and Olympic Cities to F1; World Volleyball to Golf Ryder Cup;  from broadcasters BBC to Brazil TV Globo to Channel 7 Australia; from corporations Alibaba to WPP, British Telecom to Volkswagen.

Author of the best selling book "Olympic Turnaround" detailing how the Olympic Games stepped back from the brink of bankruptcy, to become the World's Best Known Brand, and a multi-billion dollar global franchise.

Brokered with Chinese Partners Shankai the ground breaking long term game changing partnership between Alibaba and IOC. 2017

1984 – 2020 : 20 Olympic Games.

First IOC Marketing / Broadcast Rights Director 1983 – 2004

Advisor London 2012, Rio 2016, LA 2028 successful bids and marketing strategy.

Negotiated multiple broadcast partnership agreements post 2004

Conceived and brokered the ground breaking long term Joint TOP partnership
between Coca-Cola and Chinese Dairy Group Mengniu and the IOC. 2019'

For further info:

         -Financial Times

         -Sports Business

Senior advisor to Group for sports / Major events 2005 to present – including identification and acquisition of target companies.

Strategic advisor to World Volleyball, from new event development to marketing / broadcasting strategies.

Channel 7, Australia Strategic advisor re acquisition of Olympic media rights 2016 – 2020

Special Advisor to F1 Chairman CEO, Bernie Ecclestone / Senior Marketing Advisor 2004 – 2016

Major broadcast deals; new race hosts from Sochi to Singapore. Support preparation for sale by CVC.