New Media

Michael Payne has played a leading role at the forefront of the ‘New Media’ industry. As the internet, began to challenge traditional rights thinking in 2000, Michael Payne helped bring  together over 1,000 media leaders from around the world, to discuss the future of the medium in a ground breaking conference staged in conjunction with the Wall St Journal.

The WSJ would go onto liken the conference to ‘the Congress of Vienna’ which carved up Europe after the Napoloenic Wars, as new and old media fought over the future of the industry. The conference soon became the catalyst to prick the ‘first’ internet bubble.

Michael Payne subsequently serve as  Chairman of Crystal’s International Division – the world’s largest 3D Digital animation group, that pioneered digital graphic presentations in the Beijing and London Olympic Ceremonies, and to bring 3D innovative presetantions in the field of sports play.

Recent and current projects

CRYSTAL DIGITAL TECHNOLOGIES – China. The world’s leading 3D Digital animation group at the, forefront of major event, broadcast and cultural entertainment – from  Olympics to F1.

Click here to see videos of Crystal’s innovative technology in sports presentation to bring history alive.

Other previous projects

SINA – China's No. 1 media portal. Strategic adviser on acquisition of international sports rights.

KANGAROO TV –Canadian based company at forefront of spectator entertainment - with contracts across golf, F1, NFL. Strategic adviser and subsequent board member.

DEMAND SPORT – Australian based company at forefront of on line real time targeted advertising message delivery. Strategic adviser and board member.

MY SPACE – US. Strategic review of marketing opportunities related to Beijing 2008 and beyond.