Olympic Turnaround

The inside story of one of the greatest business turnarounds of all time: how the Olympic Games stepped back from the brink of bankruptcy to become the world’s best known brand – and a multi billion dollar global franchise.

 

First published in 2005 by London Business Press. Now in 15 languages, with nearly 1 million copies sold. 

"Authoritative and compelling" Financial Times

"If Juan Antonio Samaranch was 'M', Michael Payne was 'Q' in the cloak and dagger world behind the biggest sports event in the world - the Olympics. With more twists and turns than a spy novel, Payne's masterly telling of the games behind the Games is a page turner for anyone who has thrilled to Olympic competition."David Hill, Chairman, Fox

"No one is better qualified than Michael Payne to reveal the intricate details behind the Olympic renaissance.  Olympic Turnaround is more than a compelling story of deal brokering at the highest levels; it's a lesson in creative problem solving and brand building that will appeal to sports fans and business leaders in equal measure."
Peter Ueberroth, former commissioner of Major League Baseball, President of the United States Olympic Committee, and President and CEO of the Los Angeles Games, 1984

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