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Michael Payne has been at the fore front of the international sports business industry for close to 4 decades.

Strategic advisory and consulting services focus on 4 industry sectors.

Sports Properties - Governments

Developing marketing and bidding strategies for major events. Creating new revenue streams and partnership opportunities.

Advising Governments on strategies to successfully bid for major events and deliver clear ROI from hosting.

New Media

At the forefront of new technology, exploring how to expand the viewer / sports fan experience.


Advising media groups on bidding strategies for event / content acquisition in competitive environment.


Advising corporations on how to use sport as a business and marketing platform.

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